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华盛顿邮报Micha Gelman:人工智能只是一个工具,无法代替人类

2016-11-15 21:07:24    来源:http://hxbyfz.com    作者:  阅读:次  【打印此页】

《HUASHENGDUNYOUBAO》SHUZISHIPINZONGJIANMicha Gelman

WEN/TENGXUNKEJI LIUYUSHAN

11YUE14RI,2016TENGXUNWANGMEITIGAOFENGLUNTANZAIBEIJINGJUBAN,TENGXUNKEJIZAIHUISHANGZHUANFANGLE《HUASHENGDUNYOUBAO》SHUZISHIPINZONGJIANMicha Gelman。

《华盛顿邮报》于2013年被亚马逊CEO Jeff Bezos以2.5 亿美元收购后,实现了全面数字化的转型,2016年纯线上订阅用户年增长高达145%。腾讯科技就视频业务在《华盛顿邮报》转型过程中所扮演的角色,以及如何应对新兴媒体、新兴科技的挑战,与Micha Gelman进行了对话。

Micha GelmanBIAOSHI,《HUASHENGDUNYOUBAO》SHIPINYEWUDEHEXINJIAZHI,HAISHIZAIYUFUWU《HUASHENGDUNYOUBAO》ZHANGQIYILAIDEXINWENYUANJING,YIRUHEGENGHAODICHUANDAXINXIWEIHEXIN,XUNQIUNEIRONGJIAZHIDEZUIDAHUA,ERFEIDANCHUNDIZHUIQIUDIANJILV、BOFANGLIANG。CIWAI,Micha GelmanYETANDAOLETASHIRUHEKANDAIRENGONGZHINENGDENGJISHUZAIMEITILINGYUDEYINGYONGDE,TARENWEI,RENGONGZHINENGDENGJISHUSHIBIANJINENGLITUOZHAN、TISHENGDEGONGJU,ERFEITIDAI。

以下是腾讯科技专访摘编:

腾讯科技:《华盛顿邮报》是一家有很长历史的老牌媒体了,那作为《华盛顿邮报》的一员,你怎么看最近纸媒所面临的困境?

Micha Gelman:2016NIANQUESHISHIYIGEDIGU,WOJUEDEJIEXIALAIWOMENKENENGHUIKANDAOYIXIEBIJIAOXIAODEMEITIJIGOUZHIJIANCHUXIANYIXIEZHENGHEDEDONGZUO,YIJIZHIMEIGUANGGAOSHOURUDEJIJUXIAHUA。2017NIAN,MEITICHANYEHUIJIXUZHENGHEDEJIAOBU。

腾讯科技:《华盛顿邮报》作为一家老牌媒体,向数字化的转型非常成功,能不能分享一些你们转型的策略?

Micha Gelman:WOKEYIJUTITANTANSHIPINYEWUDEQINGKUANG。WOMENJIANCHIDEYIDIANCELVEJIUSHIBAOZHENGSHIPINNEIRONGHESUOYOUBAODAOZHIJIANDEXIETONG,ERBUSHIGULIDICHUANGZAONEIRONG。WOMENDESHIPINJIZHEDOUSHIHEQITAJIZHEYIQIHEZUODE,BUHUIGULIDIJINXINGYUNZUO,SUOYIWOMENDESHIPINHEBAODAODOUSHIPEITAODE,GUANLIANXINGHENQIANG。

腾讯科技:《华盛顿邮报》如何寻求内容质量与用户喜好之间的平衡呢?

Micha Gelman:WOMENZAIBIANJISHILIMEITIANDOUZAIKAOLVZHEIYANGDEWENTI。YOUYIXIENEIRONG,DUI《HUASHENGDUNYOUBAO》DEYUANJINGERYAN,SHIFEICHANGZHONGYAODE,SUOYIWULUNTADEBOFANGSHUJUBIAOXIANRUHE,WOMENDOUHUIZUO。WOMENDANGRANYEXIWANGWOMENRENWEIZHONGYAODENEIRONG,ZAIWOMENDEDUZHEZHONGYENENGHUODEHENHAODESHUJU,DANYOUSHIHOU,YUYUXIONGZHANGBUKEJIANDE,SUOYIWOMENQISHIBINGBUSHITEBIEDANXINERZHEBUNENGDACHENGTONGYI。

腾讯科技:无论是中国市场还是美国市场,近年来我们都看到很多纸媒停印,并全面数字化。你是怎么看这样的现象的?《华盛顿邮报》是否也会有完全数字化的一天?

Micha Gelman:SHIPINTUANDUIDUIZHEIDIANDESIKAOHAISHIBIJIAOSHAODE。《HUASHENGDUNYOUBAO》94% YISHANGDEDUZHELAIZIHUASHENGDUNDIQUYIWAIDEDIQU,TAMENBINGBUHUISHOUDAOWOMENDEBAOZHI。BUGUOWOJUEDEZHIMEIZONGSHIHUIYIMOUZHONGXINGSHICUNZAIDE,JINGUANTAZHANWOMENZHENGTIYEWUDEBILIHUIYUELAIYUEXIAO。

腾讯科技:你认为《华盛顿邮报》视频业务目前的发展态势如何呢?

Micha Gelman:WOMENHUIKANWOMENDEBOFANGLIANGHEYINGLINENGLI,ERZHEMUQIANKANQILAIDOUBUCUO。SHIPINSHI《HUASHENGDUNYOUBAO》ZAIKUAISUZENGZHANGDEYIKUAIYEWU,ERQIEJIEXIALAISANNIANTAYINGGAIHUICHIXUJIXUZENGZHANG。WOMENZAISHIPINYEWUSHANGJIADATOURU,BINGBUJINJINSHIYINWEI,WOMENDEDUZHEXIHUANKAN,YEYINWEIWOMENDEGUANGGAOZHUYERENWEISHIPINSHIHENZHONGYAODEYIZHONGXINGSHI,SUOYITASHIWOMENYEWUZHONGHENZHONGYAODEYIGEBUFEN,ERQIEWOJUEDETAJINHOUHAIJIANGCHIXUZENGZHANG。

腾讯科技:NowThis这样植根于社交网络的新兴媒体机构目前发展很迅速,《华盛顿邮报》打算如何应对这些新兴媒体的挑战呢?

Micha Gelman:QISHIWOBINGBURENWEIWOMENZHIJIANSHIJINGZHENGGUANXI。《HUASHENGDUNYOUBAO》SUOZUODESHIJINGPINSHIPINCHANPIN,HE《HUASHENGDUNYOUBAO》DEJINGPINNEIRONGPINPAISHIYIZHIDE。ZHEIYIWEIZHE,WOMENBUHUIXIANGYIXIEJINGZHENGZHENEIYANGDANDANZHEYANYUYONGHUSHULIANGDEZENGZHANG。WOMENYEZUOLEYIXIESHIHEZAISHEJIAOMEITISHANGCHUANBODENEIRONG,YIXIESHIHEZAIYIDONGDUANGUANKANDENEIRONG,BIRUSHUOZAISHIPINSHANGPEISHANGFENGFUDEZIMU,DANWOMENSUOZUODEBUJUXIANYUZHEIXIENEIRONG。WOMENYEBUHUIYIGUNAODIGENFENG,SHENMEHUOJIUZUOSHENME,BIRUSHUOMEIYOUSHENGYINZHIYOUZIMU,YINWEIYOUSHIHOUZHEIBINGBUSHIBIAODAWOMENNEIRONGDEZUIHAOXINGSHI。

腾讯科技:你怎么看直播这样的新兴媒体形式?

Micha Gelman:直播是我们的业务中很重要的一部分,Facebook显然是其中很大的一个助力。我们在《华盛顿邮报》做直播其实已经做了很久了,现在我们做的直播内容比以前更多。我觉得直播是我们获取用户的一个重要切入点。我们希望他们看我们的直播,然后到我们的平台上来,而不是看完了我们的报道,再跑到CNN或者是其他的电视频道上去。所以我们希望包揽用户的第一屏和第二屏的媒体消费体验。

腾讯科技:你们现在做的直播,和过去有哪些不同?

Micha Gelman:WOJUEDEZAIGUOQU,WOMENZUODEHENDUONEIRONG,DOUSHI“BIAOYAN”,DANGSHIWOMENHUIBEICHENGWEIZHENGZHIXINWENZHONGDEESPN,WOMENHUIZAIZAOSHANG10DIANZUOGEZHIBO,RANHOU11DIANZAILAIYIGE。NEIBINGBUSHIRENMENZHENZHENGGUANKANXIANSHANGNEIRONGDEJIEZOU,SHENZHIYIJINGBUZAISHIRENMENKANDIANSHIDEJIEZOULE。SUOYIWOMENXIANZAIZUODENEIRONGGENGDUAN,YEGENGZHUANZHU,ERQIESHINIHUIZAINIDESHEJIAOXINXIZHONGFAXIANDENEIRONG,ERBUSHISHUOMEITIANZAOSHANG10DIANWOMENLAIZUOGEZHIBO。

腾讯科技:可以谈一下你们的社交媒体战略吗?

Micha Gelman:WOMENHUIZHENDUIBUTONGDEPINGTAIZUOBUTONGDENEIRONG,NIBUKENENGWANGXIANGSHUOYONGTONGYANGDENEIRONG,KEYIMANZUBUTONGPINGTAISHANGDEYONGHU,SUOYIWOMENZAIFacebookSHANGFABUDENEIRONG,HEWOMENZAISnapchat、ZAIInstagramSHANGFABUDENEIRONG,KENDINGSHIBUYIYANGDE。

ZAIZHEIGEGUOCHENGZHONGXUYAOZHUYIDEYIDIANJIUSHI,NIXUYAODUINISHIYONGDEPINGTAIYOUSUOXUANZE。JIHUMEITIANDOUHUIYOUXINDESHEJIAOMEITIPINGTAICHUXIAN,NIXUYAOZHIDAONAGEPINGTAIHUIYOUFAZHANDEQIANJING,NAGEPINGTAIHESHINIDENEIRONG。SUOYI,PANDUANMEIGEPINGTAIBUTONGDESHUXINGHETAMENDEJINGZHENGYOUSHIYESHIFEICHANGZHONGYAODE,BURANNIHENKUAIJIUHUIBEIGEZHONGBUTONGDEPINGTAIJIYANMEILE。

腾讯科技:每天也会有很多新的技术出现。你怎么看现在新兴的这些技术呢?

Micha Gelman:DUI,MEITIANDOUHUIYOUXINDEJISHU。WOXIANZAIBIJIAOZAIYIDESHIVRDEYINGYONG。JISHUDEFAZHANHEMEITIZHIJIANDEYIGEMAODUNZAIYU,RUGUOJISHUDEFAZHAN,LINGXIANYUWOMENXUSHIDENENGLILE,NEIDUZHEKENENGHUICHANGSHIYIXIA,JUEDEHENYOUQU,DANBUHUIZHENDEJIANGNISHIWEIYIZHONGXINDEMEIJIE,BINGCHIXUXIAOFEIZHEIZHONGLEIXINGDENEIRONG。XUSHINENGLIDEFAZHANBIXUFUYUXINDEJISHUBUTONGDEYIYI,CAINENGDAIDONGXINDEMEIJIEDEFAZHAN。BIRUSHUO,3DDIANSHIDEFAZHAN,YONGHUCHANGSHILEYICI,JUEDEZHEITINGYOUYISIDE,DANTAMENBUHUIZHENDEMAI3DDIANSHI,NEI3DDIANSHIYEJIUDAOCIWEIZHILE。

腾讯科技:那你怎么看AI的发展呢?

Micha Gelman:WOMENKAISHIZAIZIDONGXIEZUODEFANGMIANYOUYIXIECHANGSHI,ZAIAOYUNDEBAODAOZHONGWOMENYESHIYONGLEYIXIEXIEZUOJIQIRENDEZUOPIN。WORENWEIDUIWOMENLAISHUO,CHIXUGUANZHUAIHUISHIHENYOUYISIDETIYAN,AIZAIWEILAIDEMEITIBAODAOZHONGYEHUIYOUTADEYIXIZHIDI。DANDUIWOMENERYAN,TABINGBUHUIQUDAICHUANTONGYIYISHANGBIANJIDEJIAOSE。

腾讯科技:未来,AI和编辑团队之间的关系会是什么样的呢?

Micha Gelman:WORENWEIRENGONGZHINENGSHIYIGEGONGJU,TABINGBUHUITIDAIRENZAIBIANJISHILIDEZUOYONG,ERSHIHUIZUOWEIYIGEFUZHUHEYANSHENCUNZAI。ZAIMEIGUODAXUANQIJIAN,WOMENYIWANSHANGLIYONGZIDONGXIEZUOGONGJU,XIELESUOYOU50GEZHOUDEXUANJUJIEGUO。RUGUOMEIYOURENGONGZHINENGDEHUA,WOMENSHIMEIYOUKENENGBANDAODE。SUOYIBINGBUSHISHUOWOMENYAOCAIYUANRANHOURANGJIQIRENLAIZUOZHEIXIEGONGZUO,ERSHISHUOJIQIRENHUITUOZHANWOMENZAIGEGELINGYUDENENGLI。

腾讯科技:对于媒体从业者而言,面临这样的环境的改变,需要掌握什么样不同的技能吗?

Micha Gelman:DUIMEITIRENERYAN,ZUIHEXINDEYONGYUANDOUHAISHIXIEZUODENENGLI。WOKEYIJIAONIZENMEQUBIANJIYIGESHIPIN,ZENMEQUYONGYIGECHENGXU,DANSHIRUGUONIBUHUIBIAODA,MEIYOUXUSHIDENENGLI,NEIWOJIUWANQUANMEIYOUBANFAJIAONILE。

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