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小米进军家装行业 互联网时代看企业发展

2016-11-15 20:55:47    来源:http://hxbyfz.com    作者:  阅读:次  【打印此页】

【大楚家居导读】2015年1月,小米正式进入家装行业,699元/平方米、20天工期的标准型套餐引来一片哗然。

JIAOHAOZHERENWEIZHEISHIHULIANWANGSIWEIDUIJIAZHUANGXINGYEDEYICIGAIZAO,SHI“HULIANWANG+”SHIDAIDEDIANXINGDAIBIAO。

DANSHICHUANTONGJIAZHUANGXINGYEYOUBUSHAOZHIYIZHE。JUCONGSHIGAIXINGYEDEYENEIRENSHICHENG,JIAZHUANGYINGDANGZHUIQIUJINGZHUANGXIZHUO,ERQIEJIAZHUANGSHIYIGECHONGMANDANXINGXUQIUDEXINGYE,YONGTONGYIDEBAOJIAHEGONGQILAIJINXINGJIAZHUANG,QIKEXINGXINGZHIDESHANGQUE。

HULIANWANGJIAZHUANGDAIBIAODEGONGYEHUA、BIAOZHUNHUABIANGE,SHIFOUSHIJIAZHUANGXINGYEDEFAZHANQUSHI,SHICHANGHUIJIEXIAODAAN。DANWULUNJIEGUOZENYANG,LIANWANGJUTOUJINZHUJIAZHUANGWUYISHIYIGEXIANMINGDESHIDAIXINHAO。

ZAIHULIANWANGSHIDAI,JIJIYONGBAOBIANHUA,GUANZHUYONGHUTIYANDEQIYECAINENGLIYUBUBAIZHIDI。SHIJIWEIYENEIZISHENRENSHIDAININKANHULIANWANGSHIDAI,JIAJUXINGYEDEFAZHAN。

[湾田集团总裁颜桂锋]

竞合关系应超越竞争关系

BUGUANSHI“HULIANWANG+”,HAISHI“+HULIANWANG”,TASUOCHENGXIANDETAISHIDOUGAOSUWOMEN,JIAJUJIANCAIXINGYEHEHULIANWANGZHIJIANDEZHULIUYINGGAISHIHEZUO,JINGHEGUANXIYINGGAIYAOCHAOYUEJINGZHENGGUANXI。HULIANWANGYUCHUANTONGJIAJUJIANCAIXINGYEZHIJIANYOUGEXINGYEYOUGONGXING,YINCIERZHEYIDINGHUIHUXIANGSHENTOUBINGGONGTONGFAZHAN。CONGMUQIANDEQINGKUANGLAIKAN,DIANSHANGZAIJIAJUJIANCAIXINGYESUOZHANJUDEBIZHONGHAIHENXIAO,DANWOMENYAOXIANGXINXIANJINDESHENGCHANLIHESHANGYEMOSHIYIDINGHUIDAOLAI。

DANSHIWOMENYEBUYAOMIXIN“HULIANWANG+”,CHUANTONGQIYEZHENZHENGYINGGAIXUEXIDESHIHULIANWANGSIWEI。JIAZHUANGXINGYEMUQIANRENGRANCUNZAIYIXIETONGDIAN,CHENGXINTIXIDEJIANSHERENGXUWANSHAN,GEXINGHUADEXUQIUYEXUYAOJIEJUE,WOXIANGXINZHEIXIEWENTIDOUKEYIJIYUHULIANWANGSIWEIZHAODAOZHENGQUEDEJIEJUEFANGSHI。

[巨迪集团董事长钟菊成]

家装+互联网是较好的结合模式

YOUXUDUOYANLUNSHUOHULIANWANGDAILAILEJIAZHUANGYEDE“GEMING”,WORENWEIZHEIGESHUOFAWEIBIZHUNQUE。HULIANWANGSHIYIXIANGGONGJU,BINGBUNENGGAIBIANXINGYEDEBENZHI。YINCIWOJUEDEMUQIANJIAZHUANGXINGYEYUHULIANWANGJIEHEDEFANGSHIYINGGAISHIJIAZHUANG+HULIANWANG,ERBUSHIHULIANWANG+JIAZHUANG。WOMENKECAIQUJIJIYINGDUIDETAIDU,HELIYOUXIAODIJIEZHUHULIANWANGGONGJU。DANGRAN,WULUNSHIZIJIDAJIANDIANSHANGPINGTAI,HAISHIYUQITAPINGTAIHEZUO,DOUYAODUIPINPAIYINGXIANG、RONGZIQUDAODENGFANGMIANZUOZONGHEPINGGU。

TONGSHI,WOMENYINGGAIGENGHAOJIEJUEHEXINXUQIU,TIGAOCHANPINHEFUWUPINZHI。MUQIANDEJIAZHUANGGONGCHENGBANKUAIRENGCUNZAIXUDUOWENTI,CHUANTONGQIYEGENGXUYAOGUANZHUDE,SHIRUHEZOUHAOZHEIZUIHOUDEYIGONGLI。

[东易日盛装饰长沙分公司总经理于强]

家装的落脚点始终是“刷墙铺地”

DONGYIRISHENGCHANGSHIJINZHULEJIGEDAXINGDEDIANSHANGPINGTAI。CONGMUQIANDEQINGKUANGLAIKAN,TONGGUODIANSHANGPINGTAIDAORUDEKEYUANYIRANZHIZHANHENSHAODEYIBUFEN,CHUANTONGQIYEZAISHICHANGZHONGRENGZHANJUZHULIU。SHIJISHANGHULIANWANGBINGBUKEPA,TAZHISHIYIGEGONGJUHEPINGTAI。

ZHUANGXIUSHIYIGE“SHUAQIANGPUDI”DEXINGYE。ZHEIGEXINGYEZAIRENHESHIDAI、JIEZHURENHEGONGJU,QIZUIZHONGDELUOJIAODIANHAISHIZAI“SHUAQIANGPUDI”SHANG。XIAOFEIZHEDEMANYIDU,BINGBUSHIQUJUEYUCONGNAGEQUDAOXUANZEZHUANGXIU,ERSHIQUJUEYUGONGYI、ZHILIANGZHEIXIECHUANTONGYINSU。ZAIZHEIGEJICHUWEIDURUGUOBUGOUZHUANYE,SHIMEIYOUWEILAIDE。

[鸿扬家装集团总裁蒋卫革]

基于互联网构筑家装生态圈

DANGRENMENYONGWEIXINLIAOTIANSHI,BUHUIXIANGDAOYOUYITIANHUIWEILEWEIXINYUNDONGSHANGDEPAIMINGMEITIANDUOPAOJIBU。HULIANWANGDEWEILI,ZAIYUTANENGGOUCHUANGZAOXINDEXUQIU。SUOYIQUTAOLUNHULIANWANGSHIFOUHUIXIAOMIECHUANTONGJIAZHUANG,QISHIBINGBUSHIGUANJIAN,WOMENXUYAOZUODESHIJIYUHULIANWANGSIWEI,FENXIXINGYETONGDIAN,LEJIEXIAOFEIZHEXUQIU,BINGCHUANGZAOGENGDUOXINXUQIU。

WOMENDECHANPINCHULEGONGYI、ZHILIANG、CAILIAOZHIWAI,HAIKEYIYOUGENGDUOWEIDU,BIRUWOMENSHIFOUNENGJIEZHUHULIANWANGDEZHINENGTEZHENG,BANGZHUBUDONGJIAZHUANG、JUEDEJIAZHUANGTAIFUZADEXIAOFEIZHELIQINGSILU。JIUXIANGWEIXINZHEIGECHANPINBUZHISHIYONGLAILIAOTIANYIYANG,JIAZHUANGYEYINGGAIJIYUHULIANWANGSIWEICHUANGZAOGENGDUODEXUQIU,TUOKUANXIAOFEIZHEDEXUANZEMIAN,YANSHENGGENGDUOTIYANMOSHI,GOUZHUYIGESHENGTAIQUAN。

[点石家装董事长袁超辉]

品牌家装企业应线上线下一起走

XIANZAIHULIANWANGJIAZHUANGLINGYUZHUYAOYOULIANGZHONGSHANGYEMOSHI。DIYIGESHIHULIANWANGQIYEZUOJIAZHUANGCHANPIN。ZHEIYANGDECHANPINZHUANYEXINGBUGOU,YUCHUANTONGZHUANGSHIQIYEBIHAIYOUYIDINGCHAJU,KUAQUYUFAZHANBUJUBEIYOUSHI。LINGYIZHONGSHIDISANFANGPINGTAISHANG。TIANMAO、TAOBAODEJIAJUJIANCAIBANKUAI,SHICHANGZHONGDEYI、ERXIANPINPAIDEXIAOSHOUBINGBUHAO,ZUODEHAODEFANERSHIXIANGLINSHIMUYEZHEIYANGCONGTAOBAODIANQIJIADEQIYE。ZHEISHIYINWEIDIANSHANGPINGTAIYI“JIAGE”WEIHEXINJINGZHENGLIDEMOSHIBUSHIHEPINPAIQIYE。YIJIANGDIJIAGEDEFANGSHIYUYIXIEFEIZHULIUPINPAIJINGZHENG,HUISUNHAIPINPAI。

PINPAIQIYEYUFEIPINPAIQIYEDEJINGZHENGWEIDUBUYIYANG,BUTONGDEDINGWEIJUEDINGLENISUOCHUDEJIAOYIPINGTAI。RANGQIYEFUCHUGUOGAODELIULIANGCHENGBENHUOSHIZAIXIAOSHOUJIAGERANGBU,ZHEIYANGDEPINGTAIDUIPINPAIQIYELAISHUOYIYIBUDA。DUIYUYOUYIDINGPINPAIYINGXIANGLIDEJIAZHUANGQIYELAISHUO,XIANSHANGXIANXIATONGBUZOUDEO2OMOSHICAISHIZHENGQUEDELUZI。

[百度集成家装总经理毛勐]

不要满足于只做安装者或搬运工

HULIANWANGZHUNQUEDISHUOSHIYIGEGONGJU,SHIYIGECHUANBOXINXIDEPINGTAI。TADEQUEKEYIJIJIAZHUANGXINGYEDAILAIYIXIEBIANHUA。BIRU,TADEXINXIDUICHENGXINGKEYIRANGXINGYEDEJIAGETIXIGENGTOUMINGHELI,HAIKEYIDAIJIXINGYEXINDEXIAOFEIZHEPINGJIATIXI。

DUIQIYEERYAN,ZAIHULIANWANGSHIDAIWOMENBUYINGGAIMANZUYUZHIDANG“ANZHUANGZHE”HUOSHI“BANYUNGONG”,ERXUYAOZAICHANPINHEGONGNENGSHANGZUOGAIBIAN。WULUNSHI“+”HULIANWANGHAISHIBEIHULIANWANG“+”,ZAI“+”WANZHIHOUDEBUFENZUOQIANG,CAISHIJIAZHUANGQIYEYINGGAIZUODE。

[金空间装饰总裁王谦]

在品质和服务上持续做加法

CHUANTONGJIAZHUANGCHANPINYIZHIZAIZUOJIAFA。WULUNSHILIUCHENG、FUWUHAISHIPEIZHI,WOMENDOUZAIBUDUANZENGJIAHAODENEIRONG。HULIANWANGJIAZHUANGCHANPINQUESHIZAIZUOJIANFA,ZAIJIAGE、LIUCHENGSHANGJINLIANGJIANGDIHEJIANHUA,DANDUIPINZHIHEFUWUKENENGHUIYOUYIDINGDESUNSHANG。

CHUANTONGJIAZHUANGQIYEYINGDUIHULIANWANGDEFANGSHIKEYIJIJI,DANYINGGAIBAOZHENGZAIBUSUNSHANGPINPAIDEQIANTIXIA。ZAIZUODEMEIYIGEPINPAIDOUYIJINGZAIZHEIGEXINGYESHENGENGLESHIDUONIAN,WOMENSUZAODECHANPINHEFUWUTIXI,WOMENPEIYANGDEPINPAIHEKOUBEIBUNENGDIU。

[美迪装饰副总裁郑攀]

互联网提供一种良性竞争

HULIANWANGYUCHUANTONGJIAZHUANGZHIJIANBUCUNZAIBUKEDIAOHEDEMAODUN。HULIANWANGPINGTAIKEYIBANGZHUJIAZHUANGGONGSIGENGKUAISUYOUXIAODILIANJIESHICHANGHEXIAOFEIZHE,DANTABUKENENGWANQUANDAITIXIANXIASHITIDIANMIAN。ZHEIZHONGGAIBIANBINGBUSHI“LANGLAILE”,ERSHITIGONGLEYIZHONGLIANGXINGDEJINGZHENG,RANGXINGYEDEDAOZHENGTIJINBU。

JIAZHUANGQIYEXUYAOZUOHAOZIJIDECHANPINHEFUWU,YEXUYAOYINRUHULIANWANGDE“MIANFEI”、“TIYAN”DENGSIWEI。WEILAIXINGYEDEFAZHANQUSHIYIDINGSHIXIANSHANGYUXIANXIADEWANMEIJIEHE,JIAZHUANGQIYEXIANGHULIANWANGKAOLONG,YINGGAIQUXUNQIUHELIDEO2OMOSHI,ERBUSHIJIANDANGANSHIMAO。

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